Iconic in their own right, Pronovias and Elisabetta Franchi, are pleased to announce the debut of the first collection as part of their partnership on bridal and occasion wear, set to mark a milestone in the industry.
Dreamy, dynamic, enchanting, couture. Elisabetta Franchi’s vision for bridalwear is a display of creativity and craftsmanship inspired by Old Hollywood and La Dolce Vita glamour.
Titled “The Path of Dreams,” the sophisticated collection of bridal gowns delves into the timeless allure of movie icons, embodying the epitome of refinement and luxury fashion.
An oneiric vision of the starriest of stars including Marylin Monroe, Sophia Loren, Greta Garbo and Marlene Dietrich, as well as of muses from the music world such as Cher, Diana Ross and Grace Jones, inspired Elisabetta Franchi and Pronovias to provide a star wardrobe for brides’ special day, blending the unparalleled expertise and exceptional creativity from both maisons.
“The Elisabetta Franchi for Pronovias collection is another beautiful dream that I managed to fulfill. Throughout my 25-year career, many of my clients have asked why I wasn’t dressing them for their most important day. I want my brides to wow their guests on their wedding day. The bride on her special day should feel like a princess,” says Elisabetta Franchi.
Every embellishment, embroidery and drape tell a story of love and emotion, capturing the essence of brides’ most cherished dreams. Embroidered lace, sophisticated rhinestones and crystals shining a delicate light on the bride, featherlight draped chiffon, floral and ramage embroideries gracing the silhouette, all exude contemporary femininity and an enchanting charm for modern-day princesses.
The contemporary sophistication, timelessness and Made in Italy know-how of Elisabetta Franchi combined with the essence, heritage, and savoir-faire of Pronovias echo in the choice of exquisite fabrics, from breezy chiffon, silk and tulle to sumptuous organza, Mikado, duchesse and cady gracefully plied into mermaid gowns, balloon silhouettes and column-like dresses. They serve as a canvas for intricate hand embroideries of fringes, crystals and sequins, enhancing the one-of-a-kind feel of every gown.
An ode to bridal elegance, the color palette radiates purity and light, with hues of ivory and buttery white flanked by hints of champagne and nude.
Masterfully tailored for contemporary brides seeking the enduring appeal of timeless elegance, the Elisabetta Franchi for Pronovias collection allows brides to express their unique style with romanticism and sophistication.
Behind the Scenes
