THE Campaign - Fall Winter 2024
Seduction, empowerment, beauty, confidence: the Elisabetta Franchi Fall-Winter 2024 campaign represents the pinnacle of femininity.
Taylor Hill, an international top model and animal rights activist, is an undisputed icon of contemporary fashion. Chosen as the protagonist of the shots taken by Luigi&Iango in Paris, with the creative direction of Carine Roitfeld, she embodies Elisabetta Franchi's vision of women: strong, never indulgent, proud, and courageous.
CONTEMPORARY INSPIRATIONS
Inspired by the stylistic codes of the Fall-Winter 2024 collection, which draws inspiration from uniforms, the campaign celebrates the contrasts between masculine and feminine, highlighting the balance between sensuality and rigor.
"THE Campaign" summarizes and elevates the brand's identity and values, recognized as a unique and distinctive voice in the fashion landscape, capable of capturing and translating the essence of contemporary women. It represents the culmination of a decade of stylistic evolution and innovation.
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“This campaign is the ultimate celebration of our vision of femininity," states Elisabetta Franchi. "With 'THE Campaign' we aimed to create a masterpiece that supremely represents what our brand embodies: strength, elegance, and determination. We worked to define a synthesis of the brand's evolution, and thanks to the extraordinary talent of Luigi&Iango, combined with the creative direction of Carine Roitfeld, we managed to elevate this vision to an even higher level."
CREDITS
TALENT: TAYLOR HILL
CREATIVE DIRECTION AND FASHION: CARINE ROITFELD
PHOTOGRAPHER: LUIGI & IANGO
PRODUCTION: CR STUDIO
VIDEO BEHIND THE SCENES, CREATIVITY AND PRODUCTION: THE EDITION
HAIR STYLIST: LORENZO BARCELLA
MAKE UP ARTIST: LLOYDS SIMMONDS