For the first time in the history of the fashion house, Elisabetta Franchi tapped an international name as the chosen brand ambassador embodying the idea of confident and self-aware womanhood. Lensed by Bologna-based photographer, Nima Benati, Georgina Rodríguez is the ideal protagonist of an individual and stylish narrative, which is open to external, aesthetic influences, different cultures and new vibrations that serve as the fil rouge running through the Spring-Summer 2023 collection.

“Georgina has always come across as a woman aligned with my world and is the perfect representation of those who wear my creations” commented the designer. “Self-awareness, a strong but always refined sensuality imbued with a touch of international sophistication – these are the brand’s values as interpreted by Benati, who succeeded wonderfully in capturing all the power of Georgina Rodríguez’s distinctive features and expressiveness”.

The campaign will go live globally on February 9, 2023 and will be displayed in all Elisabetta Franchi stores across the world as well as having a dedicated cross-media launch.

Talent: Georgina Rodríguez
Photographer: Nima Benati
Art Direction: Filippo Zagagnoni